How does consumerism affect symbolic production, circulation and transactions? Major modern theories of mass communication will be presented (Fiske, Bourdieu, Benjamin, Jenkins, Frankfurt school, and Marxist approaches). Students will explore new structures of mass communication in relation to popular culture systems, and their economic, technological and institutional dimensions. Topics include Disney, Hollywood, celebrity culture, social media, and user generated content in digital environments.

This course provides an introduction to games studies. It reviews the history of games, from board and card games through to the latest digital games. It enables students to understand the medium of games through various lenses such as critical theory and ethnography. Students are introduced to the concepts of game narrative, the influence of technology in digital games, and the emergence of game paradigms such as casual games, serious games, game ‘modding’, and subversive play.

This course applies a variety of theoretical and practical approaches to consider the multiple and often conflicting ways representations in media are produced and consumed. The study of representations is approached from the perspective that they are best understood as both discursive and ideological. Questions to be examined include: What does it mean for historical and contemporary representations to carry economic, ideological and discursive power? To what extent do audiences hold power to resist or negotiate with representations? How might we interrogate the notion that we live in a post-feminist, post-racialized society in which older ideas about gender, race and power no longer apply or need re-thinking?

A study of theories in communication and meaning with different reference to advertising, advertising messages, and advertising management.

This course will instruct students in the use of programming languages such as Python or Processing for novel applications, including cases from animation, design, and information visualization. Appropriate use of code libraries, platforms and programming techniques will be developed. Assessment will be based on both programming and the expressive use of programs in their case context.

This course focuses on investigating the impacts of the digital enterprise on sustainability. The course presents an overview of the sustainability challenges and the concrete approaches to solving those challenges with the use of technology. The course uses an active learning approach allowing students the opportunity to learn while working on different sustainability projects linked to digital enterprises.

This course explores how media and media technology have shifted the nature of existing political and social orders. We will focus on how social movements and political change engage media and technology to disrupt social norms and practices that perpetuate inequality. This will bring us in contact with theories of social movement mobilization, political communication, and digital media. We may also explore the ways that legacy and digital media have changed to be in service of misinformation and state repression.

This course will provide students with an understanding of investment appraisal from a financial standpoint. It will provide them with the necessary tools to construct the financial component of a business plan and analyze the financial performance of a company. It will examine the practical problems of capital budgeting and highlight the techniques of performing ongoing monitoring of a company's financial health and risks.

Overview of individual and group behaviour in organizations, including motivation, communication, decision making, influence and group dynamics. Examination of major aspects of organizational design including structure, environment, technology, goals, size, inter-organizational relationships, innovation and change.

This course explores macroeconomics through the analysis of national and international crises. The course begins with a discussion of the nature of economics, a brief examination of markets, and a discussion of crisis and growth. We survey the institutions and dynamics of growth in the post WWII period, their breakdown in the 1960s and the spread of international crisis in the 1970s, and the crises of various economic policy responses from the 1980s to the present. After this historical overview, we explore macroeconomic theory and its development over the last 50 years. We study the Keynesian model and its emphasis on employment and output, its crisis in the late 1960s and early 1970s, the rise of monetarist alternatives, the elaboration of aggregate supply and demand models highlighting prices instead of employment, the surge of supply-side and rational expectations economics during the Reagan administration and the continuing debates among economists over the merits and problems of the various theoretical approaches. The course closes with an examination the various forms of crises tied to the emergence of information and communications technologies and the knowledge economy.

Price setting is one of the most important marketing mix decisions, which involves understanding both supply side factors (e.g., costs), and demand side factors (e.g. consumer willingness to pay). In this course, we will approach the pricing decision with a more pragmatic view encompassing a comprehensive understanding of the demand side; both at the level of individual customer values, and the more aggregate level of price sensitivities of the market. Using diverse categories, such as healthcare, industrial products and consumer packaged goods, this course will equip students with economic and behavioral approaches to pricing, value pricing, price customization, price bundling and retail pricing strategies.

Approaches to the management of complex technical projects will be investigated. Topics include project estimating, costing and evaluation, organizing and managing project teams, quantitative methods for project planning and scheduling, introduction to computer-based project management tools. The course may involve an applied field project.

This course introduces students to critical approaches to social media drawing from theories and fields including software studies, platform studies, critical theory and political economy. The course provides students with tools and theories to analyze and understand current social media connectivity, and how social media platforms function as socio-cultural systems.

This course examines the policy and regulatory frameworks that shape media, culture, and technology in Canada. The course surveys the historical development of communication policy in Canada, broadly understood, and introduces students to issues and debates in the development of communication policy for specific sectors such as broadcasting, creative industries, platforms, and the internet.

This course introduces students to the strategies and processes of social innovation through usability studies, systems analysis, and artifact prototyping for new products or services for underserved groups. Students will learn various techniques of understanding user needs requirements and design methodologies, and apply this knowledge to create socially innovative prototypes to apply to real world situations. By the end of this course, students will have worked in groups to develop design alternatives for a technological artifact or system of their choosing, gain knowledge of human-centred design strategies and learn how to become change agents through case studies, best practice analyses, and relevant readings.

This course will examine the principles, theory and practice behind the production of games. By examining the history and contributions of early founders such as Atari and Activision, all the way to present-day leaders such as Electronic Arts and Sony, students will gain an understanding of how the global video game industry operates. The lectures and practical work will foster an approach to the understanding of game production issues including technology, law, marketplace and audience demand.

Technology continues to reshape the physical contours of our built environments as much as it redefines our conceptualization of how we inhabit and interact within them. This course investigates how urban form, space, infrastructure and communication are mediated by new and evolving technologies.

This course brings a gendered lens to the study of media and technology. The course explores the (re)production and (re)presentation of gender through communicative practices in a variety of mediums, including print media, TV, activist media, video games and online platforms. The course develops an understanding of gender ideologies and how media, technologies, and communication help produce gender. The course examines the way gender identities are constructed by mainstream and alternative media; gendered divisions of media and digital labour; the relationship between ICTs and the performance of gender and sexuality; masculinities, gender politics; feminist theory; and the construction and negotiation of gender in relation to mediated environments.

Information Technology (IT) Consulting is a growing profession that embodies the use of computer-supported collaborative tools in the execution of business functions. In this course students engage with the principles of Computer Supported Co-operative Work (CSCW) through an experiential opportunity to work with a real client. Students create an IT Consulting company and take on the role of consultants, learning core skills (soft and hard) necessary for this profession, including client management, communication, ideation, analysis and solution development, project management, presentation skills, and web design. Using case studies we discuss consulting lessons learned and problems to avoid within the context of industry best practices.

This foundational course is centred on the practical aspects of producing narrative, still, and time-based imagery in digital environments. Industry-standard workflows and delivery systems of digital media production, including photography, video, and audio production platforms will be explored.

This course examines digital marketing strategies and the role of online and mobile advertising platforms. Students will explore how emerging technologies are used to facilitate B2B and B2C transactions. A number of domains will be covered (search, display, programmatic trading, mobile, social, etc.) to give students a comprehensive understanding of both existing marketing strategies and emerging trends. This class will emphasize the strengths and weaknesses of various approaches to digital marketing while helping students develop a greater understanding of the different elements of marketing campaigns from formulation and implementation to integration and assessment.

This course provides students with a survey of critical theories appropriate to the study of technological innovation. Students will: 1) explore theories of the social, cultural, and ecological impacts of technological innovation; 2) apply these theoretical lenses to the study of trends in innovation; and 3) propose a product or approach to innovation using social, cultural, or ecological criteria.

This course investigates the industrial practices and tools of effectively marketing and promoting goods and services online. Topics include analysis of contemporary online advertisement design, the effective use of social media technologies in product marketing, planning online campaigns that reinforce and complement existing marketing and advertising efforts, and understanding key metrics used to evaluate a campaign's effectiveness.

This course will introduce advanced standards-based frameworks that support the development of responsive front-end systems. Key concepts covered in this course include the application of advanced markup and design strategies, scripting languages applied to dynamic interactions, frameworks and code version control, and foundations of server-side implementations.

In this course students are introduced to programming languages regularly used in management operations. Students will learn what these languages are, when and why they are applied, and how to read and write basic scripting code. The goal of this course is to familiarize students with scripting so that they can communicate more effectively with programmers in business settings.

From the Orwellian Big Brother to Foucault's panopticon, surveillance has become an everyday facet of modern life. From a surveillance studies perspective surveillance can be applied as a framework for understanding social, political, and technological interrelationships. This framework can help us study more effectively power, identity, persuasion, and control associated with the spread of Information Communication Technologies (ICT's). This course will introduce students to viewpoints, vision and visibility in surveillance studies. The class will look at a range of topics from information politics, identification, privacy, security, suspicion, social sorting, bodies, borders and biometrics to explore a range of perspectives under the surveillance studies umbrella. It will introduce students to key issues surrounding data, discrimination, and visibility in a global context to undercover the watched world.

Sound as Media will provide students with an immersive introduction to the field of sound studies. The course offers a counterpoint to surveys of visual media by exploring acoustic technologies in historical, cultural and spatial context. By considering examples such as the gramophone, public address system, boombox, and MP3 player as well as the theories that account for them, students will develop an understanding of media forms that engage the ear as well as the eye. They will in turn, have the opportunity to apply this understanding to the final project which will give them hands-on experience with creating a sound-based documentary.

The transition from university studies to professional settings necessitates the articulation of how acquired skill sets, education, professional contacts, supporting resources, and related experiences connect to and influence career trajectories. To facilitate agility in navigating the ever-shifting global economy, within and outside of the classroom students are provided with a mixture of structured, self-directed, independent, and team activities that aid in the development and refinement of professional identities, community networks, communication approaches, and problem solving skills.

The course approaches current information and communication technologies from critical and historical perspectives. It investigates the interests, motives and tactics of news media, pop culture producers, amateurs, universities, corporations, and governments in promoting, sustaining, and interpreting information and communication systems. It also asks how the focus will be on media and information technologies, more theoretical or methodological readings will necessarily cover other systems. Case studies may include investigations of orality, writing, the printing press, industrialized printing, and electronic media from the telegraph and the telephone to broadcasting and the internet.

The emphasis in this course will be on theoretical, methodological, and empirical issues in the study of Human-Computer Interaction. Intelligent interface designs, usability assessment, user modeling and the accessibility of the technology for the disabled are among the topics to be examined. Related behavioural investigations concerning the ease and efficiency of users' interactions with computerized environments will also be discussed.