MGT452H5 • Marketing and Behavioural Economics

The emphasis in this course is on marketing decision making in a dynamic environment using behavioural economics and insights. The course focuses on the major decisions facing individuals in many different contexts in marketing, as well as economics, finance, and other areas of management. In turn, these insights help us to understand how managers can make more behaviourally informed decisions and create behaviourally informed organizations.

MGT252H5 and 1.0 credit in MGT or MGM credit at the 300 or 400 level.
Social Science
24L
In Class
Management