CCT221H5 • Digital Marketing I (DEM)

Description

Techniques for developing a comprehensive marketing strategy will be developed with particular emphasis on digital products and services. The nature of digital markets, approaches to advertising, pricing and such areas as versioning will also be discussed.

Prerequisites
Exclusions
Distribution Requirement
Social Science
Total Instructional Hours
24L
Mode of Delivery
In Class
Program Area
Communication, Culture, Information and Technology