CCT356H5 • Online Advertising and Marketing

Campus
Sheridan
Description

(Offered at Sheridan College) This course investigates the industrial practices and tools of effectively marketing and promoting goods and services online. Topics include analysis of contemporary online advertisement design, the effective use of social media technologies in product marketing, planning online campaigns that reinforce and complement existing marketing and advertising efforts, and understanding key metrics used to evaluate a campaign's effectiveness.

Prerequisites
Exclusions
Distribution Requirement
Social Science
Total Instructional Hours
36L
Mode of Delivery
In Class
Program Area
Communication, Culture, Information and Technology