Description An introduction to the fundamentals of market definition, consumer behaviour, and the principal marketing functions: product line development, pricing, distribution, promotion, salesforce management, advertising, research, and planning. Recommended Preparation ECO101H5 or ECO100Y5 Enrolment Limits Please note that this course is restricted to students enrolled in the Minor in Business, Science & Entrepreneurship. Distribution Requirement Social Science Total Instructional Hours 24L Mode of Delivery In Class Program Area Management and Innovation
