MGT456H5 • Marketing Ethics

There is a growing public awareness of (and interest in) the ethics of marketing. Therefore, it is increasingly important for marketing practitioners to be attuned to the many ethical challenges that they will inevitably confront. This class explores these issues from a managerial perspective by reviewing relevant conceptual frameworks for ethics-based decision-making and extending them to real-world examples faced by marketers. In particular, we will explore ethical issues in pricing, product development, promotions, market segmentation, targeting, and market research, with an emphasis on how technological advancements have brought new considerations to the forefront of marketing ethics.

Social Science
24L
In Class
Management