The course studies firms’ pricing decisions drawing on tools from economic theory. Some examples of the questions that are addressed are: How does a firm determine the price for a new product? How should it optimally price to different market segments? What form do these prices take? When and how should a firm change prices overtime? When should an auction be used to sell a product? What type of auction yields greater profits? The analysis is supplemented by real world examples and case studies from the business world.