ECO311H5 • Pricing Strategies

The course studies firms’ pricing decisions drawing on tools from economic theory. Some examples of the questions that are addressed are: How does a firm determine the price for a new product? How should it optimally price to different market segments? What form do these prices take? When and how should a firm change prices overtime? When should an auction be used to sell a product? What type of auction yields greater profits? The analysis is supplemented by real world examples and case studies from the business world.

(ECO200Y5 or ECO204Y5 or ECO206Y5) and [(ECO220Y5 or ECO227Y5) or (1.0 credit from STA256H5 or STA258H5 or STA260H5)]
Social Science
In Class