MGT458H5 • Big Data and Marketing Analysis

Recent advances in computer technology have led to an explosion in the amount of data available for companies to use for market research. In order to be effective as a marketing manager today, it is necessary to understand how to apply cutting edge statistical models to large databases, such as scanner data, loyalty program data, or internet marketing data, and to be able to obtain managerial insights from model results. This course will introduce students to marketing analytics driven by big data, using applications from real world business problems.

1.0 credit in MGT or MGM at the 300 or 400 level.
Social Science
In Class