PSY320H5 • Social Psychology: Attitudes

Attitudes are persistent evaluations (preferences, likes and dislikes). This course examines the measurement of attitudes, the formation of attitudes to new objects, and the change of existing attitudes. General principles are illustrated with examples from various domains, such as propaganda and advertising, stereotyping and prejudice, attitudes towards health behaviours, and self-evaluations (self-esteem, life-satisfaction)

(PSY201H5 or equivalent) and PSY220H5
In Class