VCC236H5 • North American Consumer Culture: 1890-Present

Examines the history and theoretical treatments of mass consumerism in North American society. We will look at the relationship between the market and cultural politics, cultural production, and mass consumption. Specific topics include: the shift from mass production to mass consumption; the growth of department stores; the rise of advertising; the relationship of race, class, and gender to consumer capitalism; the development of product brands; and the emergence of global marketing.

In Class
Visual Culture and Communication