This course explores various digital marketing strategies in the context of online and mobile advertising platforms, and will provide a comprehensive understanding of both existing marketing strategies and emerging trends. Various domains will be covered in this course (search, display, mobile, social, etc.) to enable students to explore how emerging technologies are used to facilitate B2B and B2C transactions. This class will explore the strengths and weaknesses of different approaches to digital marketing while helping students develop a better understanding of various elements of marketing campaigns from formulation to integration and assessment.